Magna
Jayman BUILT presented us with a challenging deadline and an ambitious goal….to craft an interactive experience as sophisticated as their development. Through our partnership with Creative Direction, we managed to develop an immersive buyer experience that displays the intricacy and luxury of these units.
The sales center interactive display is an iPad guided experience using the newest technology where sales staff can personalize the sales journey by choosing which large, nine monitor video wall they want to use to share specific content, which includes:
- A real time enhanced 3D model of the development where the user can filter available units by building, the number of bedrooms, window exposure and square footage
- A two minute animation featuring exterior amenities and interior suites in both day and night lighting
- Thirteen virtual tours showcasing every available suite type, room layout, possible furniture layouts, finish levels, and window and patio views taken via drone photography
- Floorplans of each unit
- Renderings of interior and exterior suites and amenities
- Views from each floor taken via panoramic drone photography
- CRM integration
Developer
Jayman BUILT
Architect
Integra ARCHITECTURE Inc.
Interactive Experience
Creative Direction
Website
https://www.jayman.com/find-your-home/communities/magna-by-jayman-built/
Magna is an elegant mid-rise development situated in Calgary Alberta's University District. Its stunning water features, European inspired kitchens, high level finishings and spectacular patio spaces is what makes the space so enticing. What sets Magna apart is its uniqueness—it is the only concrete-constructed residency in the University District.
In partnership with Creative direction, theREM was able to use the most recent interactive technology and custom software, to deliver a high end experience. This provided the sales team with a perfect means of portraying the refined lifestyle at Magna. The launch was such a success that several units were put on hold day one!
WHAT WE WORKED ON
Virtual Tours
Animations
Still Renderings
Floorplans
Panoramic views
Drone Photography & Video
Compositing of CG Content With Drone Imagery
