Pine Springs at Heritage Pointe
RareBuilt approached us to help showcase their latest project: an exquisite 22-home development in Heritage Point. Located just south of Calgary, Heritage Point features a stunning 27-hole golf course, upscale amenities, and the perfect blend of country charm with convenient city access. Our goal was to launch their marketing efforts effectively. For a development like this, it’s essential to vividly portray the potential lifestyle. From the overall community to the finer details, we were tasked with designing and rendering assets that would truly sell the Pine Springs lifestyle.
Client
RareBuilt Homes
Architect
MKL Design Studio
We worked closely with their marketing team on community branding and the narration script, recognizing that large developments can sometimes fall short in their marketing efforts. A central aspect of our approach is to ensure everything feels personal and authentic.
What we worked on:
Development still renderings
CG Animation
Multimedia Video
Models of the 22 separate homes
Management of onsite aerial drone photography and video
Interview filming
In studio narration recording
